Boosting a leader’s story development process for maximum oomph
Colangelo & Partners is the nation’s premier wine and spirits integrated communications agency. Over 16+ years, their team of media-savvy experts has developed and implemented leading media engagement campaigns for brands on both sides of the Atlantic. With clients ranging from up-and-coming vignerons to globally renowned powerhouses, they’ve cultivated a reputation for excellence in culinary media advocacy.
The Situation
The Colangelo team’s success rests on clearly retelling their clients’ unique stories, making each brand stand out in today’s crowded media landscape. It’s not always easy to unearth those details and translate them succinctly across teams, time zones, and languages. It’s even harder to transform those stories into compelling pitches, press releases, and social media posts that deliver results.
Overview
Content Development
Brand Messaging
Writing Support & Coaching
Colangelo & Partners
Approach & Strategy
We created highly tailored documents to support Colangelo & Partners’ in-house experts, and fine-tuned their pitches and press releases to land with maximum effect. When necessary, we wrote boilerplates and brand messaging documents from scratch, eliminating tedious back-and-forth editing calls and streamlining the pitch development process. It all freed up the Colangelo team to focus on what they do best: developing crucial relationships with key writers and media outlets across the country.
Our ongoing collaboration constantly reminds us just how much we love working with Colangelo & Partners’ immensely talented team.
“Laura and the Word Choice team have quickly become invaluable partners to the team at Colangelo & Partners. They have helped us create the building blocks of our communications campaigns with their expertise not only in writing brand materials, but in helping to manage clients to elicit the most valuable, critical and news-worthy information. We see Word Choice as a natural extension of the C&P team.”
— Juliana Colangelo
Vice President, California & New Business, Junior Partner