At The End of Nowhere, sommelier-gone-winemaker Chris Walsh crafts natural wines that elevate the terroir of the Sierra Foothills. Their tasting room lies in California’s smallest city (population: 230. size: 1/3rd mile.) but Chris’ wines have quickly gained a following on the East Coast and in Southern California.

The Situation

Since The End of Nowhere team was primarily focused on winemaking and developing an estate vineyard, they found it challenging to connect consistently and authentically with their nationwide fanbase.

Overview

Email Marketing

Product Copy

Website

The End of Nowhere

Approach & Strategy

First, we got to know Chris. We studied his background and social media presence. Then, we developed a brand voice guide and a communication strategy that aligned with Chris’ personality, goals, and style. Together, we established a consistent email newsletter, wine club calendar, and social media posting cadence. After collaborating with our designers on a website that matched Chris’ vision, we translated his story and ethos into web copy that would appeal to wine lovers everywhere.

We selected software solutions to help implement our editorial calendar and worked closely with Chris and his team to hone their storytelling skills. In doing so, we empowered them to keep connecting with local customers, increasing event attendance, boosting social media engagement, and expanding wine club membership and retention.

We continue to work hand-in-hand with the End of Nowhere team. We love their wines and watching them engage with their growing community of wine lovers.